With Ben Parr, Co-Founder and Managing Partner of DominateFund and Author of
Podcast: |
With so much noise and distraction in the world, especially with the advent of technology and social media, Ben Parr shows us how to capture the attention of your information-overwhelmed target audience. He uses analogies such as a bonfire to show you what you need to grab audience attention – from the initial spark to the kindling to the roaring fire – without letting distractions dissipate audience interest so you have their attention over the long-term.
He also walks us through various captivation triggers, framing models and subconscious biases that help corporations grab short-term and long-term attention of their various stakeholders – employees, customers, shareholders, etc. So tune in to see how you can better compete for audience mindshare in this increasingly noisy world.
