With Robbie Bach, Former Chief Xbox Officer, Author –
Podcast: |
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. Beginning in 1999, as Chief Xbox Officer, he led the creation and development of the highly successful Xbox video game business. Now in his new role as a “Civic Engineer,” Robbie believes we all have a responsibility to engage on civic issues and dedicates his time and energy to providing strategies, creative ideas, and consulting to organizations who are driving positive change in our communities. He speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the challenges we face in our communities and across our country. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Robbie takes business, non-profit, and community-engaged readers behind the making of Xbox—a triumphant saga from garage-shop beginnings to business success.
Bach describes the process used to revitalize a beleaguered business in dire straits and applies it to civic engineering and a country adrift in a sea of challenges. Building off of lessons learned from two challenging days in 2001—the first when the original Xbox failed to turn on at its unveiling and the second on 9/11 as the terrorist attacks played out before our eyes—Xbox Revisited provides a simple yet effective framework to address even the most complex problems we face in our personal, professional, and civic lives.
