With Josh Weltman, Co-producer of Mad Men and Author of
Podcast: |
Josh Weltman is the co-producer of Mad Men and just came out with his new book, Seducing Strangers. In it, he gives us an inside look of how he created the ads we grew to love in the hit series Mad Men and how we can apply his secrets to success to get people to buy what we’re selling. Literally.
In the past, businesses would use words, pictures, stories and music – advertising, in short – to make someone somewhere buy whatever it was they were selling. Now, in today’s social-media-centric information economy, everyone appears to be engaged in some form of advertising. Persuasion is no longer the job of just a creative director and a host of media buyers. Today, it is everyone’s job! People in today’s information economy spend all or most of their time and effort trying to get someone somewhere to do something – whether a boss, a boyfriend, a customer or a committee.
The problem is that most people today don’t feel equipped to craft messages or take action with confidence and certainty. They just aren’t familiar with the principles of persuasion. Moreover, rapid changes in technology ubiquity and new media, have made the job a lot harder, even for seasoned marketers. Josh Weltman’s book helps all of us come up with more effective, persuasive ideas, and communicate them in a world of changing technology and consumer expectations.